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近年来,中国艺术设计教育及艺术设计产业呈“爆炸式”发展,特别是2012年本科专业目录调整后,视觉传达设计由专业方向升级为正式专业,但设计教育的质量却不容乐观。文章针对综合性大学视觉传达设计专业教育存在专业特色欠缺、理论教学与研究欠缺、设计氛围欠缺及社会实践欠缺等现实问题,探索通过“开放型”教学模式,建立以学生为主体的开放型教学模式,利用互动式、多元化的教学方法让学生在开放式的教学空间中,启发个体创造性的思维。
In recent years, the art design education in China and the art design industry have undergone an explosion. Especially after the undergraduate major catalog was readjusted in 2012, visual communication design was upgraded from a professional orientation to an official major. However, the quality of design education is not optimistic. In view of the problems of lack of professional characteristics, lack of teaching and research in theory, lack of design atmosphere and lack of social practice in comprehensive education of visual communication design in comprehensive universities, this paper explores the opening of students with subject as the main mode through the teaching mode of “openness” Type of teaching model, the use of interactive, diversified teaching methods for students in an open space for teaching to inspire individual creative thinking.