论文部分内容阅读
“家乐福”法语意为十字路口,取其便捷之意。——世界500强企业,全球第二大零售企业,其“开心购物家乐福”和“一站式购物”新型的经营理念已成功地被中国消费者所接受。家乐福如何给消费者一种新的消费体验?PUBLICIS法国阳狮广告客户经理David Gompel:中国人之所以喜欢家乐福,不仅仅因为它是一个购物的好地方,更重要的是,不论是全家人,还是夫妻情侣,或几个朋友一起去,都可以享受到全方位的温馨体验。丰富的物品种类、舒适的购物环境、新颖的店内活动、独
“Carrefour ” French means a crossroads, whichever is convenient meaning. -The world’s top 500 enterprises, the world’s second-largest retail business, its “Happy Shopping Carrefour” and “one-stop shopping” new business philosophy has been successfully accepted by Chinese consumers. How does Carrefour give consumers a new kind of consumer experience? PUBLICIS David Gompel, Advertiser Manager, Publicis France: Chinese love Carrefour not just because it is a great place to shop, but more importantly, whether it’s the family, Or couple, or a few friends to go, can enjoy a full range of warm experience. Rich variety of items, comfortable shopping environment, innovative in-store activities, alone