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1978年时报为了庆祝发行突破一万号,创办了时报广告金像奖,初期针对台湾作品征求参赛,且仅有平面作品一项,后陆续细分为报纸类及杂志类,并增加了电视类及海报、广播类;从1978年台湾只有63亿元的广告投资金额,到2001年度广告投资金额已逾888亿;参赛件数也逼近两千件。至今创办已逾25年的时报广告金像奖已是台湾创立最早、最具影响力的广告奖。
1978 Times In order to celebrate the issue of a breakthrough number of 10,000, founded the Times Advertising Awards, the initial stage for the Taiwan entries to solicit entries, and only a flat work, and then gradually broken down into newspapers and magazines, and added television And posters and broadcasts. From 1978, only 6.3 billion yuan worth of advertising was invested in Taiwan. By 2001, the amount of advertising investment had reached 88.8 billion yuan. The number of entries also approached 2,000. It has been Taiwan’s earliest and most influential advertising award since it was founded more than 25 years ago.