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中国房地产业发展到今天已有20年的历史,房地产行业从简单地提供居所逐渐向提供复合型住宅转型,房地产营销也愈见成熟,引进了很多先进的营销推广和产品推广理念。在这20年间,开发商从开发单体楼到群楼到住宅小区,以至到今天的TOWNHOUSE、花园洋房等建筑形式的发展,真让人目不暇接,而房地产广告也也进行着相对应的变化与调整。现在的趋势是,每个发展商开发的力度也越来越大,向着大规模甚至超大规模的程度发展,开发就需要几年的时间,加上销售的时间,大约都要3-4年或更
The real estate industry in China has been developing for 20 years. Today, the real estate industry has gradually transformed itself from providing residential houses to providing composite houses. As a result, real estate marketing has become increasingly mature. Many advanced marketing and product promotion concepts have been introduced. In these 20 years, developers from the development of single buildings to group floor to residential quarters, and even today’s TOWNHOUSE, garden houses and other building forms of development really dizzying, and real estate ads are also corresponding changes Adjustment. The current trend is that each developer to develop more and more large or even large scale development, development will take several years, plus sales time, about 3-4 years or more