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浙南温州,曾是我国沿海地区市场经济最早的试验区和实践场。如今温州传媒业面对严峻的市场竞争格局,党报集团如何坚守自己的使命与职责,以思想共识凝聚行动力量,探索传统媒体与新兴媒体的融合发展之路,着力打造新型区域主流媒体集团?温州日报报业集团的做法是从区域媒体市场特点和报社自身实际出发,将党报媒体在资源、平台、品牌上的优势导入新媒体领域,率先在传媒理念、产业模式及新闻业态等方面进行转型,以媒体融合发展为支撑点,
Wenzhou, southern Zhejiang, was the earliest experimental area and practical field of the market economy in China’s coastal areas. Wenzhou Media Industry is now facing a tough market competition. How the party newspaper group sticks to its mission and responsibilities, unifies its operational forces through ideological consensus, explores the integration and development of traditional media and emerging media, and strives to create a new type of regional mainstream media group. Wenzhou Daily Newspaper Group’s approach is based on the characteristics of the regional media market and the newspaper’s own reality, the newspaper’s media resources, platforms, brand advantages into the new media areas, the first in the media concept, industry model and news formats and other aspects of transformation, With the development of media convergence as a support point,