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媒体组织策划活动,是对自身社会功能的延伸与拓展,这种优势应该充分发挥。媒体的主要社会功能就是通过对新闻的报道和传播,形成舆论影响力,进而对大众进行潜移默化引导,推动社会前进。如果媒体直接组织参与了实践活动,它所产生的作用会更直接、更深入、更广泛,是对自身社会功能的一种放大。活动策划着眼于影响力活动策划中的“活动”十分有讲究,必须是社会普遍关注,能够引起大多数人共鸣的事件。去年12月,《张家口日报》社会部记者在采访全市组织“三下乡”活动中发现,农闲季节正是农民学习知识
Media organizations planning activities, is an extension of their own social functions and development, this advantage should give full play. The main social function of the media is to form a media influence through the coverage and dissemination of news, so as to subjugate and guide the public and promote social progress. If the direct media organizations take part in the practical activities, their role will be more direct, deeper and more extensive, which is an enlargement of their social functions. Activities Planning Focusing on the “activities” in the planning of influential activities, there is a great deal of attention. It must be an event that is of universal concern and resonates with the majority of people. Last December, reporters from the Zhangjiakou Daily Social Department interviewed the city to find out that it is the peasants who learn knowledge during the slack season