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里约热内卢将科技与传统结合，在标志性的黑白马赛克人行道上嵌入二维码，为游客提供这座城市的信息。
The first two-dimensional bar codes were installed at Arpoador， a massive boulder that rises at the end of Ipanema beach. The image was built into the sidewalk with the same black and white stones.
They attracted many tourists， who downloaded an application to their smartphones or tablets and photographed the icon. The app read the code and they were then taken to a website that gave them information in Portuguese， Spanish or English， and a map of the area. They learned， for example， that Arpoador gets big waves， making it a hot spot for surfing and giving the 500-meter beach nearby the name of “Praia do Diabo，” or Devil’s Beach.
The city plans to install 30 of these codes at beaches and historic sites， so Rio’s foreign visitors can learn about the city as they walk around.
首个二维码设在伊帕内马海滩尽头高高耸起的亚波阿多巨石上。它们被镶嵌在人行道上，用与其相同的黑白石头拼筑而成。
二维码吸引了众多游客，他们纷纷把一款应用软件下载到自己的智能手机或平板电脑上，并拍摄二维码。软件读码后会跳转到一个为游客提供旅游信息和该地区地图的网站上，这个网站有葡萄牙语、西班牙语和英语版本。他们可以了解到相关的信息，如：亚波阿多巨石能造成大浪而成为冲浪的热门景点，使得这片长达500米的海滩获得了“魔鬼海滩”的称号。
里约市政计划在海滩和名胜古迹上安装30个这样的二维码，让到此的外国游客可以在散步的同时了解这座城市。
The first two-dimensional bar codes were installed at Arpoador， a massive boulder that rises at the end of Ipanema beach. The image was built into the sidewalk with the same black and white stones.
They attracted many tourists， who downloaded an application to their smartphones or tablets and photographed the icon. The app read the code and they were then taken to a website that gave them information in Portuguese， Spanish or English， and a map of the area. They learned， for example， that Arpoador gets big waves， making it a hot spot for surfing and giving the 500-meter beach nearby the name of “Praia do Diabo，” or Devil’s Beach.
The city plans to install 30 of these codes at beaches and historic sites， so Rio’s foreign visitors can learn about the city as they walk around.
首个二维码设在伊帕内马海滩尽头高高耸起的亚波阿多巨石上。它们被镶嵌在人行道上，用与其相同的黑白石头拼筑而成。
二维码吸引了众多游客，他们纷纷把一款应用软件下载到自己的智能手机或平板电脑上，并拍摄二维码。软件读码后会跳转到一个为游客提供旅游信息和该地区地图的网站上，这个网站有葡萄牙语、西班牙语和英语版本。他们可以了解到相关的信息，如：亚波阿多巨石能造成大浪而成为冲浪的热门景点，使得这片长达500米的海滩获得了“魔鬼海滩”的称号。
里约市政计划在海滩和名胜古迹上安装30个这样的二维码，让到此的外国游客可以在散步的同时了解这座城市。