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2002年中国移动通信杯“指上论键”首届手机中文短信速发大赛是江苏广播电视总台电视广告中心在媒体运营创新创优理念指导下开发的产业活动。“指上论键”作为江苏广播电视总台创建的媒体运营项目已成功经营了半年之久,目前,又作为成功活动品牌,申报了国家商标注册。一直以来,江苏广播电视总台都在探索电视媒体产业化运营之路。今天,电视媒体运营的竞争态势已越发严峻。
2002 China Mobile Cup “refers to the key ” The first Chinese mobile phone short message speeding contest is the Jiangsu Radio and Television TV advertising center in the media operation under the guidance of innovation and excellence concept under the guidance of the development of industrial activities. “Refers to on the key ” As the Jiangsu radio and television set up the media operation project has been successfully operated for six months, at present, but also as a successful event brand, declared a national trademark registration. All along, the General Administration of Radio and Television in Jiangsu are exploring the industrialization of television media operation. Today, the competitive landscape in the operation of television media has become more and more severe.