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90年代初,日本几家著名的家电企业在进行市场消费调查时就曾发现,约有87％的被调查者从未使用过录像机的“定时录像”功能;约70％的消费者不明白空调器的“独立抽湿”、“睡眠”键的作用……久而久之,消费者就有了一种“不合算”的反感情绪。调查结果着实给这种“由简到繁”的做法泼了一盆冷水,也给生产厂家带来一份清醒。紧接着就是一场由繁到简的革命。
In the early 1990s, several well-known home appliance companies in Japan discovered that about 87% of the respondents had never used the “timing recording” function of the VCR when conducting market consumption survey; about 70% of consumers did not understand the air conditioning. The role of the “independent dehumidification” and “sleep” keys of the device ... As time goes by, consumers have an “unfavorable” feeling of resentment. The survey results actually poured cold water on this “from simple to complex” approach, and also brought a sober to the manufacturer. Followed by a revolution from simple to simple.