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危机感会让公司的机体保持对外界刺激的敏感性,保持一种警惕和临界状态,才有可能保持大公司所应该具有的“活力”。危机是一种常态,并不可怕,企业家一定要有危机意识。任正非在《华为的冬天》提及危机感时写道,“10年来我天天思考的都是失败,对成功视而不见,也没有什么荣誉感、自豪感,而是危机感。”对于危机管理而言,任何问题的发生均有先兆,危机的发展也有生命周期。通过将事态的发展分为几个阶段,并且在不同的阶段施加影响,解决问题和化解矛盾的方法即变得清晰可辨。
The sense of crisis will allow the company’s body to maintain its sensitivity to external stimuli and maintain a vigilance and criticality before it is possible to maintain the “vitality” that large companies should have. Crisis is a normal, not terrible, entrepreneur must have a sense of crisis. Ren Zhengfei wrote in the “Huawei’s Winter” about the sense of crisis. “In 10 years I have been thinking about failure, turning a blind eye to success, and I have no sense of honor or pride, but a sense of crisis.” For crisis management In terms of the occurrence of any problem are aura, crisis development also has a life cycle. By dividing the development of events into stages and exerting influence at different stages, the solutions to problems and the resolution of conflicts become clear and legible.