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认真研究,不难发现,近期以来的中国媒体,正在发生令人欣喜的变化:关注全球热点,聚焦世界大事,融入社会潮流,参与国际竞争。“工具”的色彩在淡化,需求的满足在浓重,舆论宣传正在以更加务实的姿态展示着实效性的宣传效果。舆论宣传是通过舆论传播、舆论引导、宣传教育,造成一种氛围,一种环境,一种心理倾向,给人以引导、启示和思考,进而达到影响社会之目的。而营造这种氛围应该是长期的、连续的、艰巨的过程,是循
To make a serious study, it is not hard to find that the Chinese media in the near future are making gratifying changes: focusing on global hot spots, focusing on world events, integrating with the social trends and participating in international competition. The color of “tools” is diluting and the demand is met with great concentration. The publicity of public opinion is showing the effectiveness of publicity with a more pragmatic attitude. Publicity propaganda is through the media, public opinion guidance, publicity and education, resulting in an atmosphere, an environment, a psychological tendency to give guidance, inspiration and thinking, so as to achieve the purpose of influencing the society. And to create this atmosphere should be long-term, continuous and arduous process is to follow