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台湾地区的经济不景气不但冲击各行各业,也影响了靠广告代理收入生存的广告代理业。’98年排行榜上的广告代理商整体表现不若’97年耀眼,毛收入成长10.5%,承揽额成长8.62%,
Taiwan’s economic downturn not only impact all walks of life, but also affected by advertising agency income to survive the advertising agency. ’The overall performance of advertising agencies on the 1998 ranking is not as good as that of ’97. Its gross income grew by 10.5% and the contracted amount increased by 8.62%