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在总结了2002-2007年的国家房地产宏观调控政策的基础上,首先分析了我国房地产企业面临的严峻形势,并指出了房地产企业发展需要具备的五种要素,以此为基础,提出了房地产企业发展的相关策略。
On the basis of summing up the national real estate macro-control policies from 2002 to 2007, this paper first analyzes the severe situation facing China’s real estate enterprises and points out the five elements necessary for the development of real estate enterprises. Based on this, it puts forward the real estate enterprises Development related strategies.