建立服务体系 朝产业化迈进——组建报业集团的思考

• 作 者: 李孟昱
• 机 构: 南方日报社,
• 出 处: 科学新闻
• 发表日期: 1999年27期
• 关键词: 报业集团 报业经济 《南方日报》 南方日报 电子报 报刊发行 良性循环 发行时效 市场占有份额 产业扩张

组建报业集团,以适应日趋激烈的市场竞争,这是中国报业发展的趋势。而组建报业集团的目的,正是要通过集团化的发展,更好地发挥党报的主功能作用,确保党报在新闻宣传中的主导地位。具体来说,要在两个方面有新的发展:一是报纸的整体质量要大幅度提高;二是要使报业尽快实现产业化。尽快实现报业产业化,是形势的需要。因为报业集团只有加强经营管理拓展报业经济,创造良好的经济效益,才能使报业进入良性循环,更好地发挥党

The formation of newspaper group to adapt to the increasingly fierce market competition, which is the trend of China’s newspaper industry. The purpose of forming a newspaper group is to give full play to the main function of the party newspaper through the development of the collectivization so as to ensure the dominance of the party newspaper in publicity. Specifically, there are new developments in two aspects: First, the overall quality of the newspaper should be greatly enhanced; second, the newspaper industry should be industrialized as soon as possible. As soon as possible to realize the newspaper industry, is the situation needs. Because the press group can only strengthen its management and operation to expand the newspaper economy and create good economic returns, it can bring the newspaper industry into a virtuous circle and give better play to the party