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不可否认,到目前北京的大多数广告公司,在经营方向上,仍以依托中央电视台为主,但这一态势,正在随着时间发生着悄悄的变化。由于旧的历史电视格局所造成的“央视为主,一家独大”,从而使得北京的广告公司一直以来有着似乎近水楼台的优势。然而随着上世纪90年代省级电视台的纷纷上星,央视垄断的格局被打破了,而同时北京的广告公司们所面临的竞争态势也随着这一形势有了转变。可以说,在一定程度上,是由于国内的媒体格局,影响并造就了北京的广告公司们的生存状态。不可否认,到目前北京的大多数广告公司,在经营方向上,仍以依托中央电视台为主,但这一态势,正在随着时间发生着悄悄的变化。
Admittedly, most of the advertising agencies in Beijing are still mainly relying on China Central Television in their business operations. However, this situation is changing quietly over time. Due to the old historical television pattern caused by the “CCTV-based, a dominance,” so that Beijing’s advertising company has always been near the water has the advantage. However, with the successive appearance of provincial-level TV stations in the 1990s, the monopoly of CCTV was broken, and at the same time the competitive situation faced by Beijing’s advertising agencies also changed as the situation changed. It can be said that, to a certain extent, this is due to the domestic media landscape, which has affected and created the living conditions of Beijing’s advertising agencies. Admittedly, most of the advertising agencies in Beijing are still mainly relying on China Central Television in their business operations. However, this situation is changing quietly over time.