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2018年的商业模式未来世界上的主流商业模式就是OTO模式(或称为O2O模式,即电子商务模式和体验式服务结合online to offline);前者是电子网购,线上(网站)购买,由厂家亲自发货给顾客(淘宝)。后者是直销,线下(实体店)体验。未来五至十年拼的就是资源整合。你能整合多少资源、多少渠道,你将来就会得到多少财富,由于生产工具和经营模式的变化,随之也会带来产业结构、工作和生活方式……甚至城市结构、资本、体制都会相应地发生变化。
2018 business model The future of the mainstream business model in the world is the OTO model (or O2O model, that is, the combination of e-commerce model and experiential service online to offline); the former is e-shopping, online (website) Delivered to the customer in person (Taobao). The latter is direct sales, offline (store) experience. The next five to ten spell is resource integration. How much resources you can integrate and how many channels you will get and how much wealth you will get in the future. As a result of changes in production tools and business models, there will also be industrial structures, jobs and lifestyles ... and even urban structures, capital and institutions will respond accordingly Changes have taken place.