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目前,国家广电总局明确规定外资不得经营有线电视网络,外资电视传媒要想进入内地有线网,落地权须经国家广电总局审批,内容也须经过非常严格的审查,政策壁垒依然森严,这些都让AOL/时代华纳、新闻集团、Viacom等传媒巨头头疼不已。但近期来看,内容提供方面的政策似乎有了较大的松动。9月6日,有媒体报道:“中国准备允许AOL/时代华纳及新闻集团在广东省内提供有线电视服务。”这一仿似重磅炸弹的消息在业界激起了万丈波澜。珠三角地区的电视竞争再次成为媒体关注的重点。
At present, the State Administration of Radio, Film and Television clearly stipulates that foreign investors may not operate the cable television network. If the foreign television media wants to enter the mainland cable network, the right of landing must be examined and approved by the State Administration of Radio, Film and Television. The contents must also undergo a very strict examination and the policy barriers are still tight. AOL / Time Warner, News Corporation, Viacom and other media giants headache. In the near term, however, the policy on content provision seems to have been considerably loosened. On September 6, media reports said that “China is preparing to allow AOL / Time Warner and News Corporation to provide cable television services in Guangdong Province.” This bombshell-like news aroused waves in the industry. The television competition in the PRD region has once again become the focus of the media.