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新世纪第一夏,鲜啤酒刚上市,“想喝就喝”、“想绿色一点”的行销广告攻势如潮。正值中国消费者协会提倡“绿色消费”之际,让我们从中国青年出版社即将付梓的《第七届时报世界华文广告奖作品集》等画册中,品评李奥贝纳广告(台湾)为国际著名品牌——海尼根啤酒创意的获奖平面作品经典,赏奇析颖,领略海尼根品牌的绿色文化韵味,绿化你的心灵吧—— HEINEKEN,台湾地区译为“海尼根”,大陆译作:“喜力”。它是产于荷兰的
In the first summer of the new century, fresh beer just went on the market. Marketing advertising campaigns like “want to drink and drink” and “want to be green” were on the offensive. At a time when the China Consumers Association advocated “green consumption,” let us review the Leo Burnett Advertising (Taiwan) as an album from the upcoming “The Seventh Times World Chinese Advertising Awards Collection” of the China Youth Publishing House. The internationally renowned brand, Heineken’s award-winning graphic works of beer, is classic, and it is admirable to appreciate the green culture charm of the Heineken brand, greening your heart – HEINEKEN, translated as “Heineken” in Taiwan. Mainland translation: “Heineken.” It is produced in the Netherlands