拣拾20世纪里我的文案创作

• 作 者: 杭云龙
• 出 处: 广告大观
• 发表日期: 2001年04期
• 关键词: 文案 最后一天 广告标题 小小 乳品 新天国际 电视广告 广告代理 月兔 广告公司

我从1993年开始从一个完全的广告外行做起,到现在算是入了一点广告门径。目前虽然以公司管理为主,但文案写作还是我最喜欢的一件事情。尽管喜欢,却总是不满意,常为思路的闭塞而痛苦,为同行的才思而羡慕。20世纪的最后一天,在一片迎新世纪的热闹中,拣拾起近年来的文案创作有关广告语及广告标题之类的主要作品,作一个小小的回顾,希望新世纪里能做得更好一些。

I started from a full-time advertising career in 1993 and now I have entered a little advertising portal. Although corporate management is currently the mainstay, copywriting is still my favorite thing. Although I like it, I am always dissatisfied. I often suffer from the occlusion of ideas and admire the talents of my colleagues. On the last day of the 20th century, in the midst of a new century, we picked up major works such as slogans and advertising titles in recent copywriting and made a small review, hoping to do a better job in the new century. some.