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商标是企业重要的无形资产,它本身具有价值,这已成为人们的共识。随着我国社会主义市场经济的建立、完善和发展,企业的商标意识和产权意识逐渐增强,商标评估业应运而生,而且越来越发挥着重要的作用。但是,商标评估在我国毕竟是一项新兴的事业,开创时间不长,无论是在商标评估有关法规的制定及理论研究方面,还是在实际评估工作开展方面,都存在着一些问题。及时地发现这些问题并正确地加以引导、规范和管理,促进我国商标评估业的顺利、健康发展,是当前摆在我们面前的重要课题之一。
The trademark is an important intangible asset of the company. It has its own value. This has become the consensus of the people. With the establishment, improvement and development of the socialist market economy in our country, the awareness of trademarks and the awareness of property rights of enterprises have gradually increased, and the trademark evaluation industry has emerged as a result, and it has increasingly played an important role. However, after all, trademark evaluation is a new and emerging business in China. It has taken a short time to develop. There are some problems in the formulation and theoretical research of relevant laws and regulations on trademark assessment, and in the actual evaluation work. The timely detection of these issues and the correct guidance, regulation and management of them, and the promotion of the smooth and healthy development of the trademark assessment industry in China are one of the important topics currently facing us.