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2000年夏天,我国乡镇企业排头兵红豆集团满怀希望地将绣球抛向踞守南京的本土广告公司(其时,卓越形象(上海)广告传播公司尚未成立),将一还未上市的摩托新品——欧豹委托给卓越形象全案代理。红豆集团进入摩托行业已5年余,其另一摩托品牌赤兔马于1995年在市场供大于求的情况下,以较高的起点切入市场,在华北、西北、东北、中原地区多年征战,杀人中国摩托行业二十强,成了不小的气候,成为同类摩托企业的劲旅,赤兔马也成为红豆集团的一大经济增长点。随着社会消费水平的提高,以及摩托行业向中小城市及乡镇
In the summer of 2000, the Red Bean Group, the leader of China’s township and village enterprises, threw hopefully at the local advertising company that abides by Nanjing. At that time, the company had not yet established a new advertising company. Ou Bao entrusted to the image of the outstanding agent. Red Bean Group has entered the motorcycle industry for more than five years, and its other motorcycle brand, Red Rabbit, entered the market with a higher starting point in 1995 when the market supply exceeds demand, and has fought for many years in North China, Northwest China, Northeast China and Central Plains. Killing China’s top 20 motorcycle industry has become a significant climate and has become a strong force for similar motor companies. Red Rabbit has also become a major economic growth point for Hongdou Group. With the increase of social consumption levels, and the motorcycle industry to small and medium-sized cities and townships