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规模最大的案例:祖国你好项目筹备历时近一年时间,与《华夏地理》杂志合作,拍摄149张具有肖像权协议、首发、符合主题的摄影作品,聘请专业设计团队进行项目主题设计,生成近1300多支灯箱广告,在4号线全线使用灯箱、扶梯梯牌海报、内包车、外包车、主题车站、墙贴、吊旗、包柱、地贴、儿童涂鸦墙、电子屏、PIS屏、五屏环、轨旁高清电视、隧道媒体、备用房、展览区、DM免费杂志等媒体进行全媒体发布,可以说是京港地铁运营以来规模最大,牵涉范围最广,使用媒体最多最全的公益广告案例。
The largest case: Hello project preparation for the motherland lasted nearly a year, and “Huaxia Geography” magazine, shooting 149 agreements with portrait rights, starting, in line with the theme of photography, hired a professional design team project theme design, generate Nearly 1,300 advertisements for light boxes, light boxes, escalator ladder posters, interior chartered vehicles, outsourced vehicles, theme stations, wall stickers, hanging flags, bag post, floor stickers, children’s graffiti wall, electronic screen, PIS screen , Five-screen ring, trackside high-definition television, tunnel media, spare room, exhibition area, DM free magazines and other media for all media release, it can be said that since the operation of Beijing-Hong Kong MTR, the largest and most extensive coverage of the most widely used media Public service advertising case.