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声像并茂的电视新闻虽然吸引了亿万观众,并不能使观众改变相应的客体和问题的定势。电视新闻产生的效果,除一般教育作用外,就在于加强观众已有的定势和信念。定势,原初是由德国心理学家缪勒和舒曼提出,后经前苏联心理学家乌慈纳捷加以改造、发展而成的理论,是指由一定的心理活动所形成的倾向性准备状态,决定同类后继心理活动的趋势。而观众定势这一概念,则是电视新闻对实现其立场的观念改变的心理机制的程度,是观众对电视新闻所报道事实的心理反
The high-profile television news, while attracting hundreds of millions of viewers, does not make it possible for the audience to change the subject and the issue of the subject. The effect of television news, except for general education, lies in strengthening the audience’s established tendencies and beliefs. Set, originally by the German psychologists Müller and Schumann proposed by the former Soviet psychologist Uzzie Nagel to transform and develop the theory, refers to the psychological activity by the formation of a certain tendency to prepare Status, determine the trend of similar psychological activity. The concept of spectators, on the other hand, is the extent to which the psychological mechanism by which television news changes perceptions of its position is the psychological reaction of the viewer to the facts reported in the television news