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城市广电集团肩负着城市形象的塑造、传播,这是一项长期而复杂的系统工程,需要综合运用多方力量和手段。城市传播,从学理上来说,是具象文化符号在地方空间的基础性关系与秩序状态的表达与流动,是一种夹杂着主体意识、意向性的存在物。相应地,城市广电集团在进行文化传播力构建时,也需要打造代表地域文化的具象符号,将文化作为核心竞争力
City Radio and Television Group shouldering the image of the city shape, spread, this is a long-term and complex systems engineering, the need to comprehensively use various forces and means. Urban communication, from the academic point of view, is the expression and flow of the fundamental relations and order states of the figurative cultural symbols in the local space. It is a kind of being with the subject consciousness and intentionality. Correspondingly, the city radio and television groups in the construction of cultural transmission capacity, but also need to create a symbol of the regional culture on behalf of the specific culture as the core competitiveness