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受东南亚金融危机影响，大陆台商订单减少，许多台商因此加速开拓大陆内销市场，其中不乏一些根基稳固的台资企业。在台商对大陆投资连锁店形成热潮之际，永恩国际集团有限公司决定迅速开展乡村专卖店，以避开与众多国际知名品牌的竞争，实施乡村包围城市战略。永恩国际集团于1
Affected by the financial crisis in Southeast Asia, mainland Taiwanese businessmen have reduced their orders, and many Taiwanese companies have therefore accelerated their efforts to develop the domestic market in mainland China. There are also some Taiwan-funded enterprises with solid foundations. At the time when Taiwanese businessmen had formed an upsurge in investing in mainland China’s chain stores, Yongneng International Group Co., Ltd. decided to quickly launch specialty stores in the country in order to avoid competition with many internationally renowned brands and implement the strategy of encircling cities in rural areas. Yong En International Group on 1