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“国际公司首先是本土的,然后才是国际的,在日本就没有什么国际公司,本土的力量最强大,这一点很值得我们思考。”广东黑马广告的总经理张小平在本土广告论坛上讲的这句话,成为论坛过去一周来最本质的声音。尽管本土广告企业受到产品企业与国际4A公司力量的冲击,自身发展受到各种因素限制,企业界大势趋缓却并没
“International companies are first local and then international, and there are no international companies in Japan. The strength of the local community is the most powerful, which is worth our thinking.” Zhang Xiaoping, general manager of Guangdong Dark Horse Advertising, spoke at the local advertising forum. This sentence has become the most essential voice of the Forum over the past week. Although local advertising companies were impacted by the power of product companies and international 4A companies, their own development was restricted by various factors, and the general trend of the corporate world slowed down.