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作为报媒体系中最“底层”也是力量最薄弱的单位,县市区域报的经营管理能力普遍低下,在2003年全国报刊秩序整顿后,这一软肋对其综合实力的建设、竞争力的提升,制约作用日益明显。2003年作为报业发展的分水岭,最显著的标志就是保留下来的县市区域报被推向市场,丧失了财政“哺乳”的优势,在经营上不得不与其它媒体进行激烈的竞争。
As the most “bottom ” in the media system, it is also the weakest unit of power. The management ability of the regional newspapers in the cities and counties is generally low. After the order of the national newspapers and periodicals was reorganized in 2003, this soft underbelly gave rise to its overall strength and competitiveness The promotion, the restrictive role is increasingly obvious. In 2003, as the watershed for the development of the newspaper industry, the most notable mark was that the remaining county and district newspapers were brought to the market, losing their fiscal “nurse ” advantage and having to compete fiercely with other media outlets.