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4月10日,江钤汽车公司突然宣布,全顺系列商务车大幅降价,除17座高顶降价1万元以外,其他各车型价位均下调达2万元。这是全顺系列商务车今年的第二次大幅降价。据江铃汽车掌门人孙敏透露,全顺汽车不仅产生利润,而且有足够的降价空间,现在就有降价的能力。他说:“江铃在竞争中有相对的优势,我们并不是盲目降价,也不会牺牲利益,而是保持合理的利润,提升企业的竞争能力。”他表示,轻型车市场的主动权掌握在江铃手中,是处于引导地位的,江铃的价格策略从来都是主动的,而不是被动的。 占据高档轻客40%以上市场份额的全顺汽车,此次大幅度降价后,其大部分车型的售价已经跌进20万元以内,最低售价仅为15.98万元。采访当中,厂家称,全顺汽车在国际市场上约为2至2.4万美元,江铃此举是在全顺汽车的质量与国
On April 10, Jiangbei Motor Co. suddenly announced that a substantial reduction in the price of Transit cars was due to a substantial price cut. In addition to the 17 high-top price cuts of 10,000 yuan, the prices of all other models were reduced by 20,000 yuan. This is the second time this year, Transit series business cars sharp price cuts. According to Sun Min, head of Jiangling Motors, the company said that Transit not only generates profits, but also enough room for price cuts. Now it has the ability to cut prices. He said: “JMC has relative advantages in the competition. We do not mean to cut prices blindly, nor sacrifice profits, but to maintain reasonable profits and enhance the competitiveness of enterprises.” He said the initiative of the light vehicle market lies in the Jiangling hands, is in a leading position, Jiangling’s price strategy has always been active, not passive. The Transit, which occupies more than 40% of the market share of the high-end light passenger, has substantially reduced the selling price of most of its models to less than 200,000 yuan. The lowest selling price is only 159,800 yuan. Interview, manufacturers said that Transit cars in the international market is about 2 to 24,000 US dollars, jiangling this move is the quality of cars and Transit States