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日本企业界知名人士曾提出过这样一种口号:“做别人不做的事”。也就是说经商办店做生意,要寻找冷门,独辟蹊径。经商办店讲求“特”,最忌与别人“重复”,这应该成为每一位商界有识之士切记的“定律”。一、经营特色商品商家应对自己经营的商品“定位”,明确自己的商品主要是卖给那一部分人的,是工薪阶层?是先富起来的阶层?还是学生、农民、家庭主妇?在此基础上,寻找市场空白点,确定经营人无我有的特色商品,并将商品的档次、种
Japanese business celebrities have put forward such a slogan: “do what others do not do.” In other words business do shop business, to find unpopular, inventive. Business shops do emphasize “special”, the most avoid other people “repeat”, which should become every business insight “law.” First, the operation of specialty merchandise businesses should deal with their own business, “positioning”, clearly their products are sold to those people, is the working-class? First-richer class? Or students, peasants, housewives? In this foundation On the market to find a blank point to determine the operator without me some of the characteristics of goods, and commodity grades, species