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公交媒体设立之初是为方便、娱乐乘客、实施户外传播,但是在实施过程中却逐渐出现了节目单一、无更新,音量无法调节、扰民,和设备故障无人维护等现象,在一定程度上大大降低了其预期传播效果。本文通过对公交媒体(特别是公交车媒体)的现状进行分析,认为公交媒体应在不影响人们正常乘车的前提下发挥最大资源优势,更有效地服务受众。
The beginning of the establishment of public transportation media was for the convenience and entertainment of passengers and the implementation of outdoor broadcasting. However, in the course of implementation, there was a gradual emergence of such phenomena as single program, no updating, unregulated volume, disturbing people and unmanned maintenance of equipment, to a certain extent Greatly reducing the expected dissemination effect. This article analyzes the status quo of public transportation media (especially the bus media), and thinks that the public transportation media should make full use of its maximum resources and do more to serve the audience without affecting the normal transportation.