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一、概况秘鲁汽车零配件市场部分依赖进口,且越来越趋向技术先进的新产品。当地制造厂设备陈旧,主要生产低品质产品。由于进口产品的质量有保证,因此消费者愿意支付较高的金额来购买进口配件。自经济开放及进口关税降低以来,秘鲁汽车业已成为当地最稳固的产业之一,地位重要。价格、品质及技术成为市场竞争的主要方面。进口汽车自1994年的3.03亿美元增长到1995年的4.26亿美元。配件进口则自1994年的
I. Overview Peru’s auto parts market is partly dependent on imports, and it is increasingly becoming a technologically advanced new product. The local factory equipment is old and mainly produces low quality products. As the quality of imported products is guaranteed, consumers are willing to pay a higher amount to purchase imported accessories. Since the opening of the economy and the reduction of import tariffs, the Peruvian auto industry has become one of the most stable industries in the country and its status is important. Price, quality and technology have become major aspects of market competition. Imported cars have grown from 303 million U.S. dollars in 1994 to 426 million U.S. dollars in 1995. Imports of accessories since 1994