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有一则招聘广告,是一个号称“企业高级主管训练中心”的机构发出的。标题是:即时聘用市场咨询顾问多名,第一年薪金在30万到75万之间。条件如下:起码有八到十年的营销经验;具备以下能力者尤其欢迎:有行销方面的资历,能公开发表演讲,能从事文案写作。但不一定要有市场推广和广告业方面的经验。这够诱人了吧?细看,原来是这样的行当:出卖点子。资讯时代,最值钱的是点子,广告里举
There is a recruitment advertisement, which is issued by an institution that is known as “Senior Executive Training Center”. The title is: Immediately employ more than a consultant in the market, the first year salary between 300,000 and 750,000. The conditions are as follows: at least eight to ten years of marketing experience; those who are particularly welcome with the following qualifications: marketing qualifications, able to speak in public, can engage in writing writing. But not necessarily have marketing and advertising experience. This is attractive enough? Look, the original is such a business: sell ideas. Information age, the most valuable is the idea of advertising