论文部分内容阅读
编者按2016年前三季度,是山东广播电视台综艺频道凝聚品牌力量、实现快速增长的关键发展阶段。全频道业已形成清晰的节目带播出格局,自制节目老品牌焕发新活力,新节目靓丽更欢乐,平民选秀节目和户外真人秀节目双管齐下,娱乐民生化更鲜明、更成熟、更接地气。品牌节目《我是大明星》和《快乐向前冲》带动晚间黄金播出时段,不仅是山东老百姓最喜爱的综艺王牌节目,也是山东区域市场最优性价比的优质电视资源。
Editor’s note According to the first three quarters of 2016, it is the key stage of development for the cohesive brand strength of Shandong Radio and Television Arts Channel to achieve rapid growth. Full channel has formed a clear broadcast program with the pattern of self-made old brand new vitality, beautiful new programs more joyous, civilian talent show and outdoor reality show two-pronged approach, entertainment livelihood more vivid, more mature, more connected with the atmosphere. Brand programs “I am a big star” and “happy forward” led the evening broadcast of gold, not only is the favorite of the people of Shandong variety ace program, but also the best cost-effective regional television market in Shandong high-quality television resources.