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提升美誉度,是促进企业发展的重要抓手。企业美誉度是企业成长和发展的重要评价因素。回顾上海石化发展史,其在建立知名度的同时,享有了良好的企业美誉度。但进入新世纪以来,特别是近些年来,上海石化在不断做大规模、提升发展的质量和效益的过程中,企业美誉度的进一步提升却遭遇到了瓶颈。在国民经济结构不断优化和上海经济创新驱动、转型发展的关键时期,如何紧贴中国石化建设人民满意、世界一流能源化工公司的发展战略及定位,巩固上
Improve reputation, is to promote enterprise development an important starting point. Corporate reputation is an important factor in the growth and development of an enterprise. Recalling the history of the development of Shanghai Petrochemical, which established a reputation at the same time, enjoyed a good corporate reputation. However, since the beginning of the new century, especially in recent years, Shanghai Petrochemical has encountered bottlenecks in the further enhancement of its reputation because of its continuous large-scale development and enhancement of the quality and efficiency of its development. In the crucial period of continuous optimization of national economy structure, innovation driven by Shanghai economy and transformation and development, how to keep abreast of the satisfaction of China Petrochemical Construction Corporation, the development strategy and positioning of world-class energy chemical company,