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当前,随着社会主义市场经济的确立和发展,公共关系愈加受到人们,尤其是企业家们的重视。但也存在一些误区。误区之一,把“公共关系”当做“拉关系学”。发展社会主义市场经济,需要发展真正的公共关系。但是许多人产生一种误解,把公共关系当做“拉关系”的学问。其实,公共关系与“拉关系学”是有原则区别的。首先,两者产生的社会基础不同。公共关系是商品经济高度发展、经济活动空前复杂的产物,是
At present, with the establishment and development of the socialist market economy, public relations are increasingly valued by people, especially entrepreneurs. But there are some mistakes. One of the errors, the “public relations” as “pull relations.” To develop a socialist market economy, we need to develop true public relations. But many people have a misconception that public relations is a “learning-pull relationship.” In fact, there is a principle difference between public relations and “pulling relations”. First, the two have different social foundations. Public relations is a product of a highly developed commodity economy and an unprecedentedly complicated economic activity