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书店“凝聚”读者是现代社会图书经营谋略的一个新命题,是对市场经济机制下发行观念和销售方式的重要革新。研究和实行“凝聚”读者的发行战略,是新华书店生存和发展的重要举措。
Bookstore “gather” readers is a new proposition of the book management strategy in modern society, is an important innovation on the concept of distribution and sales methods under the market economy mechanism. Studying and implementing the strategy of “unifying” readership is an important measure for the survival and development of Xinhua Bookstore.