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企业的国际形象是国际社会对企业的认知系统,包括它的知名度、可信度、美誉度,包括它的亲和力、公信力、感召力,所有这些都是企业长期的经营活动和文化活动积淀形成的。而国有企业的国际形象,更具有双重的特殊意义。一方面,企业国际形象本身,突出地体现了企业本身的品牌效应,企业核心价值观和企业精神。塑造良好的国际形象,有利于在日益激烈的国际市场竞争中立稳脚跟,有利于开拓企业经营格局的新局面,更有利于企业自身长期经营发
The international image of an enterprise is the cognition system of the international community to the enterprise, including its popularity, credibility and reputation, including its affinity, credibility and charisma. All of these are the result of long-term business activities and accumulation of cultural activities of. The international image of state-owned enterprises has even more dual significance. On the one hand, the international image of the enterprise itself highlights the enterprise's own brand effect, its core values and its entrepreneurial spirit. Creating a good international image is conducive to gain a firm foothold in the increasingly fierce competition in the international market and is conducive to opening up a new situation in the pattern of business operation and more conducive to the long-term operation of the enterprise