论文部分内容阅读
银光电器厂原是国家机电产品基地,不少产品曾获得过优质品称号和各种奖牌,是不愁嫁的“皇帝女儿”。然而,在1991年却因市场竞争激烈成了滞销货。1992年以来,该厂着手在全国各地组建信息情报网,积极参加广交会,了解市场供需变化,与科研单位合作,采用新技术,开发新产品,结果频频打出60多种新“拳头”产品,闯出了一条开发适销对路产品的新路,为企业创效益120多万元,创汇439万美元,一举跃居全行业之首。该厂领导悟出了这样一条道理:国优、部优、省优,没有市场就是忧;金牌、银牌、铜牌,销路通达才是“王牌”。 曾几何时,优质名牌、不愁嫁的“皇帝女儿”为什么真正走向市场却“门前冷落鞍马稀”,成了备受冷落的滞销货?这是因为,市场经济与计划经济具有不同的特点:市场经济只有现在,没有过去。过去的辉煌只能代
Silver Optoelectronics Factory was originally a national electromechanical product base, and many products had won the titles of high quality products and various medals. It was a “daughter of the emperor” who did not marry. However, in 1991, it became slow-moving due to fierce market competition. Since 1992, the plant has started to set up information intelligence networks throughout the country, actively participated in the Canton Fair to understand changes in market supply and demand, cooperated with research institutes, adopted new technologies, and developed new products. As a result, more than 60 new “fist” products were frequently played. A new road for the development of marketable products was created. The company created more than 1.2 million yuan worth of profits and earned foreign exchange of 4.39 million U.S. dollars, ranking first in the industry. The leaders of the factory have realized such a truth: The country is excellent, the department is excellent, and the province is excellent. No market is a worry; gold, silver, and bronze medals are the “trump cards”. Once upon a time, how did the “Emperor Daughter” of high-quality brand-name and unmarried husbandry truly go to the market but “cold and saddle the horse”? This became a poorly-sold, unsalable goods because the market economy and the planned economy have different characteristics: the market The economy is only now, there is no past. Past glory can only be replaced