论文部分内容阅读
在新媒体环境中,国民的阅读需求发生了新的变化,这些变化主要体现在三个方面:信息内容、信息传播方式以及信息传播的载体。与传统媒体相比,新媒体在国民阅读服务中有独到的优势,如:信息传播的即时性、能够实现广泛性和个性化的统一、有利于提高阅读服务的质量和效率以及成本低廉,等等。基于此,新媒体在国民阅读服务中的应用可以从即时发布阅读服务信息、合作数字参考咨询服务、信息科普服务、新媒体阅读等方面展开。文章最后还就新媒体可能带来的负面影响提出了要注意的几个问题。
In the new media environment, new changes have taken place in people’s reading needs. These changes are mainly reflected in three aspects: the content of information, the mode of information dissemination, and the carrier of information dissemination. Compared with the traditional media, the new media has unique advantages in the national reading service, such as the immediacy of information dissemination, the universality and individualization of readiness, the improvement of the quality and efficiency of reading services, and the low cost. Wait. Based on this, the application of new media in the national reading service can start from the instant publication of reading service information, the cooperation of digital reference service, information science service, new media reading and so on. Finally, the article also raised several issues that should be paid attention to on the possible negative impact of new media.