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新媒体创造企业新闻宣传新机遇。随着信息科技的蓬勃发展,互联网已逐渐成为思想文化信息的集散地和社会舆论的放大镜,以互联网为代表的新兴媒体也对国有企业的新闻宣传方式产生了革命性的影响。值得注意的是,新媒体环境在给国企宣传工作带来严峻挑战的同时,也创造了崭新的机遇。在此背景下,如何顺应时代,迎合互联网发展趋势,并借助微博、微信等新媒体平台更好地塑造企业形象,帮助企业提升美誉度,已成为企业新闻宣传必然的思考方向。一、新媒体时代的信息传播特点
New media to create new opportunities for corporate news media. With the vigorous development of information technology, the Internet has gradually become a distribution center for ideological and cultural information and a magnifying glass for public opinion. The emerging media represented by the Internet have also had a revolutionary impact on the methods of publicizing information of state-owned enterprises. It is noteworthy that the new media environment has posed a brand new opportunity while giving harsh challenges to the promotion of state-owned enterprises. In this context, how to adapt to the times and cater to the development trend of the Internet, and to create a better corporate image through new media platforms such as Weibo and WeChat to help enterprises to enhance their reputation has become an inevitable reflection of corporate press publicity. First, the new media era of information dissemination characteristics