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改革开放二十余年来,市场竞争日趋激烈,经营者都面临着一个共同的问题:采取何种竞争行为,才能最快速有效地达到利润攀升的目的?各商家为达到此目的“八仙过海各显其能”——有的假冒他人商标,有的以次充好,有的不惜触犯国家法律,但也有一批有良知的企业严格自律,在产品质量、服务方式、经营风格等企业经营管理的各个方面进行提升,以规范市场、保护消费者权益为最终目的。这是优秀企业的自觉行为,也是经济发展的客观要求,特别是今天加入WTO世贸组织的日子已指日可待,跨国公司对中国企业的冲击已近在眼前。但危险与机遇并存、WTO带来的不仅仅是产品,还有它的先进的管理策略、多样的营销手段和超前的品牌意识,短期来将不能说对我们没有冲击,但从长期来看,其正面的影响要大于负面影响。面对复杂的市场局面,企业如不抓好质量管理、搞好售后服务、强化管理,全面提升经营水平,必将为市场所淘汰,就更无从谈起迎接入世挑战,融入世界经济圈这一新课题了。
More than 20 years of reform and opening up, increasingly fierce market competition, managers are faced with a common problem: what kind of competitive behavior can be achieved most quickly and effectively the purpose of rising profits? To achieve this goal, the business " Some of them are shoddy, some of them are against the laws of other countries. However, there are also a group of conscientious enterprises that are strictly self-disciplined and who are in charge of business management in product quality, service mode and management style All aspects of upgrading, to regulate the market, protect the rights and interests of consumers for the ultimate goal. This is a conscientious act by excellent enterprises as well as an objective requirement for economic development. In particular, the day when WTO accession to the WTO is just around the corner, and the impact of transnational corporations on Chinese enterprises is at hand. However, the danger and the opportunity coexist. The WTO brings not only products, but also advanced management strategies, diversified marketing tools and advanced brand awareness. In the short term, it can not be said that we have no impact. In the long run, however, The positive impact is greater than the negative impact. In the face of complicated market situation, if enterprises do not do a good job in quality management, do a good job in after-sales service, and strengthen management, and comprehensively improve their management level, they will surely be eliminated from the market and even more difficult to meet the challenge of WTO entry and into the world economic circle New topic.