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新一轮房地产革命时期的到来,使得房地产行业呈现了两极分化的态势。一方面,房产销售较同比大有下降,很多项目或是推迟开盘,或是停止销售内部整顿;另一方面,一些项目反在逆势中有着不俗的表现,产品持续热销。在这一背景之下,我们不得不去关注这些热销项目背后的故事。冰火两重天的态势,究竟是什么原因使得这些项目能够逆势飘红?热销的项目是采用了怎样的营销方式才使得项目如此迷人持续热销?这不得不吸引我们去关注,去探寻!在这几近冰冻的非常时期,一场房地产行业的营销战役已经悄然打响。如何破冰而出,逆势上扬?如何顺势而动,抓住属于自己的独特剑法,且看行家出招!
The arrival of a new round of real estate revolution, making the real estate industry showed a polarization. On the one hand, real estate sales dropped sharply from a year earlier, with many projects either postponing opening or ending internal sales for sales. On the other hand, some projects had a good performance in contrarian situations and their products continued to be hot. In this context, we have to pay attention to the story behind these hot items. Ice and fire double days of the situation, what is the reason these projects make the potential gains across the board? Hot item is the use of what kind of marketing approach makes the project so charming continued selling? This had to attract us to focus, to explore! In this almost frozen period, a real estate marketing campaign has quietly started. How to break the ice, the contrarian rise? How to take advantage of the situation, to seize their own unique sword, and see the expert move!