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W·钱·金教授和莫博涅教授在《蓝海战略》一书中指出,在越来越剧烈的竞争中,企业应摆脱红海(已知的市场空间)的血腥竞争,开创蓝海(新的市场空间)。蓝海战略的理论基础就是企业应同时
Professor W. Moneykin and Professor Maubleney pointed out in Blue Ocean Strategy that in the increasingly fierce competition, enterprises should get rid of the bloody competition in the Red Sea (known market space) and create blue ocean (new Market space). The theoretical basis of Blue Ocean Strategy is that enterprises should be at the same time