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企业文化是影响企业发展的一种精神力量。一个伟大和长久的企业必然有其独立的精神与文化支撑。正如一个没有精神的民族不可能是一个伟大而长久的民族。然而,精神或文化是抽象的,它必须具象化才能够让人们真切地感受到。比如,当张瑞敏举起铁锤砸毁不合格冰箱的时候,意味着海尔
Corporate culture is a spiritual force affecting the development of enterprises. A great and long-term business must have its own independent spiritual and cultural support. Just as a spiritless nation can not be a great and long-standing nation. However, the spirit or culture is abstract, it must be visualized so that people can really feel. For example, when Zhang Ruimin raised his hammer smashed unqualified refrigerator, means Haier