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现今媒体的新发展,已经将不同的介质融合并编织成为一张大网,最大限度地覆盖每一个信息接纳者。电视作为传统产业,在新环境中所扮演的角色也因为网络、手机、移动终端的迅速拓展而发生质的变化。这一变化使得电视作为媒体终端的传统定位偏移,由此带来电视媒体在内容生产、广告经营、人员配备及机制构成上发生变革,最终推动其平台构建的突破及媒体产业链的升级。
With the new developments in the media today, different media have been blended and weaved into one big net to cover every informant to the maximum. The role of television as a traditional industry in the new environment has also undergone qualitative changes due to the rapid expansion of the Internet, mobile phones and mobile terminals. This change makes TV as the traditional positioning of the media terminal offset, resulting in television media in the content production, advertising management, staffing and mechanism of the composition of change, and ultimately promote its platform to build a breakthrough and upgrade the media industry chain.