论文部分内容阅读
广播常常被冠以“弱势媒体”的称谓。但是最近几年,随着传媒业市场多元化趋势的出现,尤其是经过广播工作者的不懈努力和开拓创新,广播业又重现崛起迹象,呈现出加快发展的良好态势。思维创新,广播做大做强的先决条件思路决定出路,战略决定成败。解决好战略问题是把握机遇的关键。当前中国传媒业已经进入渠道过剩时代,仅靠垄断传播渠道作为传媒市场竞争砝码的时代已经成为过去,不可能再依赖垄断性经营作为强有力地获取社会影响力和社会价值的主要因素,随着
Broadcasting is often titled as “Weak Media”. However, in recent years, with the emergence of diversified media market trends, especially through the tireless efforts and pioneering and innovative efforts of broadcasters, the broadcasting industry has again shown signs of rising and has shown a good momentum of acceleration. Thinking innovation, broadcasting a bigger and stronger preconditions ideas determine the way out, the strategic decision success or failure. To solve the strategic issue is the key to seize the opportunity. At present, the media industry in China has entered the era of excess channels. Only by relying on the monopoly channels for dissemination of media market competition has become the past. Monopoly management can no longer be relied on as the main factor for obtaining powerful social influence and social value. With