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“好是真好,贵是真贵!”这是中国个人电脑“发烧友”对IBM产品的普遍评价。爱不释手与望“机”兴叹一直是面对IBM产品的普通中国人难以化解的一对矛盾。这种状态近一年多来稍有变化。IBM个人电脑公司与它的竞争对手在中国展开的价格战,已使中国分销商和代理商开始感到“有利可图”,IBM在中国各地的合作者可望增多;与此同时,媒介宣传攻势的升温,正使对IBM缺少认识的中国广大家庭用户注意了IBM的特有标志和产品;今年以来,为数不多的学者、记者、作家和编辑节衣缩食购置了对他们来说仍属“超前消费”的IBM个人电脑。他们成为IBM
“It’s good, it’s really expensive!” This is a common appraisal of IBM’s “computer enthusiasts” on IBM products. It is a pair of contradictions that ordinary Chinese people faced with IBM products have been difficult to resolve. This situation has changed slightly over the past year or so. The price war between IBM’s PC company and its competitors in China has made Chinese distributors and distributors start to feel “profitable”, and IBM’s partners across China are expected to increase; at the same time, media campaigns are underway. The warming is causing IBM’s lack of awareness of the majority of Chinese home users to pay attention to IBM’s unique logos and products; this year, a small number of scholars, journalists, writers and editors have tried to save and retaliate and are still “premature consumption” for them. IBM personal computer. They become IBM