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去年,我在美国纽约作了市场调研后,曾与中美合资天山公司总经理布朗先生探讨创高档陶瓷餐具销路和高档餐具与一般餐具销售关系问题。他饶有风趣以“金字塔”作为比喻,把餐具市场分割为几大块。“金字塔”底部是一般餐具,中部是中档餐具,顶部是高档餐具。他还强调中国陶瓷餐具正在向中部迈进,如进一步提高产品质量、搞好装饰和交货期,还能扩大销售量。当然,销售数量与“金字塔”高矮成正比例,底部大即销售数量大,相反愈到上部愈少。销售
Last year, after a market research in New York City, USA, I discussed with Mr. Brown, the general manager of Sino-US joint venture Tianshan Company, about the sales of high-end ceramic tableware and sales of high-end tableware and general tableware. He is very interesting to “pyramid” as a metaphor, the tableware market is divided into several large pieces. “Pyramid” is the bottom of the general tableware, the middle is mid-range tableware, the top is high-end tableware. He also stressed that Chinese ceramic tableware is moving towards the middle, such as further improving product quality, improving decoration and delivery, and expanding sales. Of course, the sales volume and the “pyramid” is proportional to the height, the bottom large sales volume, on the contrary to the upper less. Sales