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写此文时,正值长虹彩电再次掀起彩电行业降价大战之时;有人预测,空调行业将是降价大战的下一个主战场。笔者在这里不无担心地提醒业界:对一个产业的健康发展而言,仅有价格竞争手段是远远不够的。无论是家用空调还是中央空调皆已形成巨大生产能力的中国空调产业,一定要确立起产业发展战略并将其变成明确的产业政策,规范和引导该产业的发展,我们才有可能尽量减少中国空调产业的重复建设和低水平的竞争,中国空调产业才能稳定地行驶在健康发展的轨道上。
At the time of writing this article, it was the time when Changhong TV again set off the price cuts in the color TV industry; it was predicted that the air-conditioning industry would be the next main battlefield for price cuts. The author here does not have to worry about the industry to remind: For the healthy development of an industry, only the price competition means is far from enough. Whether it is home air conditioners or central air conditioners, China’s air-conditioning industry, which has formed a huge production capacity, must establish an industrial development strategy and turn it into a clear industrial policy, regulate and guide the development of the industry, and we will be able to minimize China. With the repeated construction of the air-conditioning industry and low-level competition, the Chinese air-conditioning industry can stably ride on the track of healthy development.