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1998年,无疑仍是中国彩电行业硝烟弥漫的一年。1995年,全国有98家彩电企业,彩电市场的生产能力已达4000厅台,号称世界头号彩电生产大国。以1996年3月26日长虹集团宣布大幅度降低其彩电价格为标志,彩电行业进入价格混战期。随之许多彩电厂家亦宣布降价,降价幅度达10%～20%。纷纷扰扰又两年,1998年彩电市场的价格竞争依然如火如荼,彩电市场零售价比1995年下降了40%以上,已跌到有史以来的最低水平。因为1998年的价
In 1998, undoubtedly it was still a year of smoke in China’s color TV industry. In 1995, there were 98 color TV companies across the country, and the color TV market had a production capacity of 4,000 halls. It is known as the world’s number one color TV producer. On March 26, 1996, Changhong Group announced that its color TV prices have been substantially reduced. The color TV industry entered the price mixed period. As a result, many color TV manufacturers have also announced price cuts, with price cuts ranging from 10% to 20%. After another two years of harassment, the price competition in the color TV market was still in full swing in 1998. The retail price in the TV market fell more than 40% from 1995, and it has fallen to its lowest level ever. Because of the price in 1998